Today’s fast-paced, competitive business environment demands flexible applications that can be adapted to meet changing business requirements. Insurance companies, financial institutions and other policy intensive organizations must develop applications that allow the easy modification and implementation of business and regulatory policy. Telecommunications companies must design their customer relationship management and billing systems to support frequent new product and service offerings. Application service providers must be able to rapidly customize their software to meet the unique business requirements of each individual customer. More and more companies are looking to business rules for the answer.